Interested in the Chamber package? View Details Here.
Congratulations on your grand opening, expansion, or move! Hosting a ribbon cutting ceremony is a great opportunity to attract new business, raise awareness, publicly thank your stakeholders, and celebrate your accomplishments. Keep in mind, this resource isn’t strictly for ribbon cuttings—lifetime achievements, notable anniversaries, and events and milestones of similar scope can also warrant this package. In order to take advantage of this valuable resource most effectively, consider the following:
Who do you want to invite?
What’s the target audience you’re hoping to attend your event? Current clients or prospective clients? Local dignitaries and politicians? Family members and friends? If you are looking to attract a broader crowd, is there a special demographic you want to attract (i.e., students, singles, couples)? Keep your audience in mind every step of the way.
Day & Time –
What will work best for your business and your demographic? If you sell products to students, a ribbon cutting during the school day would not be ideal. If there is a guest of honor, you may need to plan around their schedule.
The Chamber can provide you with a list of political contacts.
Food and drinks are always a good idea to attract and please attendees. Consider the time of day, your audience, and the size of your expected crowd when choosing your order.
Need help finding a caterer? Contact the Chamber for a referral.
Part of your Chamber membership includes a list of full contact information of our members, available either as an electronic spreadsheet or as pre-printed labels. Consider taking advantage of this resource to send out invitations. You can also advertise in our weekly eblast, or ask us to post about it on social media.
If you select the “Enhanced” package, the event will also be listed on the Chamber’s website.
while local media outlets such as the Telegraph and the Patch don’t often cover these events in person, they will publish a press release and photos if you provide them.
The Chamber can provide you with a list of local media contacts.
Making the Most of Your Event
Photography: This doesn’t need to be a professional – it can just be someone comfortable with a camera. If there are certain shots you definitely want (the ribbon cutting itself, for example), make sure to put together a list of those shots and review it with the photographer in advance. Post these on social media and your website as soon as possible
Attendees: Get the names and contact information for those who attend your event. You can do this by having a raffle with a bowl for attendees to drop business cards or forms into.
The ceremony: What time should you actually cut the ribbon?
Sometimes, this is done right at the beginning of an event, but more often it’s done about a half-hour into the event, once people have had a chance to mingle.
If a ribbon will be cut, who do you want to cut it?
This could be the company owner, a local dignitary, someone from the Chamber, family members, or any combination of these. Make sure you have scissors for each person who will cut. Will anyone be asked to speak? Are you planning a toast of any kind?
The Chamber has one pair of large ceremonial gold scissors.
When It’s Over
Follow Up! Send out your press release and photos to the local media outlets. Post photos on your website and social media and ask your followers to share. Send out personalized “Thanks for coming” notes. You can even include an incentive to come back into the store, like a coupon.
More Chamber Resources: Send the Marketing and Relations Coordinator the press release to post or write a blog about, and submit any articles that are published post-event. And don’t forget, we’re here to help every step of the way.